Krishna Stott

He is Creative Director of Bellyfeel and Head of Innovation and Ideation at MITIH, MediaCityUK’s immersive technology innovation hub, where he leads creative R&D across interactive storytelling, AI, immersive media and collaborative formats. His work connects creators, technologists, academics and industry partners, turning experimental ideas into real-world projects that scale.

Over nearly three decades, Krishna has designed and delivered interactive films, social and live formats, narrative games and experimental media projects for international audiences. His interactive film Crimeface won two Webby Awards, leading to collaborations with broadcasters, production companies, universities and cultural organisations across the UK and Europe.

Alongside creative production, he raises funding for experimental work (over £3m to date), runs innovation labs and sprints, and delivers talks, workshops and training at media festivals, conferences and universities worldwide. He is the author of Set the Storyworld to Random, a guide to storytelling in new media, and the founder of The Modern Audience Conference, exploring participation, narrative design and audience psychology.

Krishna’s approach is audience-first, technology-aware, and deliberately experimental. He is still making things, still testing ideas in public, and still pushing at the edges of what it means to watch, play, or take part in a story.

The video below contains Krishna's first brush with big media back in 1978...