I take stories into the hearts and minds of the audience across many different platforms and channels – and I return with their souls! (Or their wallets, whichever is required : )
My job is a fine balance between art and commerce.
The great contradiction of creative endeavour!
Which side are you on?
Forty percent of U.K. consumers have ceased to use, or avoided altogether, a brand they feel does not speak to their values, while 35% had specifically purchased a brand because of its values and beliefs.